Articles: data

4 articles

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consultingdatahiring

Hiring a Data Expert vs Outsourcing: The Real Cost/Value Comparison

Should you hire an in-house data expert or outsource? A detailed comparison of costs, timelines, expertise, and flexibility to make the right decision.

May 11, 2026

attributionanalyticsacquisition

Multi-Touch Attribution in 2026: What Actually Works

Last-click is dead, but alternatives are complex. A practical overview of attribution models that work in 2026: DDA, MER, incrementality testing, MMM, and pragmatic approaches.

May 11, 2026

GA4analyticsmigration

Universal Analytics to GA4 Migration: 2 Years Later, What Changed?

Two years after Universal Analytics shut down, what is the real verdict on GA4? What works, what is still painful, and the 5 critical migration mistakes to fix now.

May 11, 2026

analyticsGA4audit

5 GA4 Mistakes That Corrupt All Your Data

81% of GA4 configurations contain critical errors. Misnamed events, missing conversions, absent filters: here's how to fix them.

April 20, 2026