Convert more without spending more on traffic

CRO Audit: Your conversion rate is likely 2 to 5x below its potential

Average e-commerce conversion rate: 1.9%. Optimized sites: 10%+. The gap comes from invisible friction only a rigorous CRO audit can identify. Every extra load second costs 20% of conversions. Our conversion optimization finds exactly where you're losing money — and how to recover it.

+34%Average conversion rate increase

x5Average audit ROI

20+CRO audits completed

The 3 conversion blockers you're overlooking

Identify every conversion blocker with our CRO audit

Expert heuristic analysis of every key page: landing pages, product pages, cart, checkout. We test your journey like a real user on desktop and mobile. On average, our CRO audit identifies 25 to 40 friction points per site — including 5 to 8 critical ones directly killing your conversions.

Our solution

Understand your visitors' real behavior

Quantitative analysis of your Analytics data (funnels, exit pages, time per page) cross-referenced with heatmaps and session recordings (Hotjar, Clarity). We don't guess: we observe exactly where your users get stuck, hesitate and abandon.

Our solution

Get testable and prioritized A/B hypotheses

Not just a list of problems. You receive A/B test hypotheses formulated using the PXL framework (Potential x Ease x Evidence). Each hypothesis includes: the observed problem, proposed solution, estimated impact and variation wireframe.

Our solution

Why it matters

x3conversion rate achievable with a CRO approach

The average conversion rate is 2%. Top performers reach 10% and above. The difference? A structured CRO approach: journey analysis, friction identification, A/B testing and continuous optimization. Every conversion point gained means more revenue without spending an extra euro on acquisition.

Our conversion optimization approach

A proven 4-step process for concrete, measurable results.

Expert CRO heuristic audit

Page-by-page analysis of your conversion journey using 6 key principles: value proposition clarity, relevance, friction, distraction, anxiety and urgency. Testing on 5+ devices and browsers. Benchmark against direct competitors on key elements.

Quantitative data analysis

Deep dive into your GA4 data: conversion funnels, exit pages, bounce rate by segment, behavior by device and source. Micro-conversion identification for optimization. Revenue per visitor (RPV) calculation by journey to prioritize optimizations.

Qualitative analysis & heatmaps

Analysis of your session recordings and heatmaps (or Hotjar/Clarity installation if absent). Mouse movement, click, scroll depth analysis. Identification of rage clicks, ignored zones and confusing elements. On-site micro-surveys if relevant.

Recommendations & A/B testing roadmap

Delivery of a structured report with wireframes of proposed optimizations. Each recommendation includes a priority score, estimated impact and technical effort level. 3-month A/B testing roadmap to validate hypotheses.

Why optimize conversions with ?

We are not just another agency. For your conversion optimization, chillmetrics deploys certified CRO & analytics experts working directly on your user journeys, A/B tests, and conversion rates. No middleman project manager, no hollow reports: actionable CRO recommendations, delivered on time. Every engagement includes post-delivery support to ensure real impact on your conversions.

Certified experts

7+ years of experience

50+ clients served

Post-engagement support included

They trusted us

Our consultants have worked for leading brands

Our team has worked with all types of companies and agencies (marketing, data, tracking) across all verticals (E-commerce, B2B, Tech, Healthcare...) with the same commitment to your data projects.