Every media euro must be tracked

Media Tracking Audit: 70% of audited ad accounts have broken tracking

Misconfigured Meta pixel: 20-30% of conversions never reach the algorithm. Missing Enhanced Conversions: artificially inflated CPA. You cut profitable campaigns and scale the wrong ones. Our media tracking audit identifies every data leak and shows exactly how much you're losing.

+28%Average ROAS gained post-audit

25+Media audits completed

2M+Media budgets audited (EUR)

The 3 media tracking flaws wasting your budget

Audit every pixel on every platform

Complete technical verification of your Meta, Google Ads, TikTok, LinkedIn, Snapchat, Pinterest and Criteo pixels. We test every event, every parameter sent, every conversion value. On average, we find 5 to 8 critical errors per account.

Our solution

Optimize your Conversions APIs (CAPI)

Meta reports +13% CPA improvement with properly configured CAPI. We audit your server-side tracking, event deduplication, signal quality (Event Match Quality) and data freshness.

Our solution

Fix your cross-platform attribution

GA4 says one thing, Meta another, Google Ads a third. We analyze attribution gaps between your platforms, identify causes (attribution windows, double-counting, view-through conversions) and give you a reliable unified view.

Our solution

Why it matters

70%of ad accounts have broken tracking

7 out of 10 accounts we audit have tracking errors: duplicate conversions, incorrect attributions, broken pixels. Result: your displayed ROAS doesn't reflect reality and your budget decisions are flawed.

Our media tracking audit approach

A proven 4-step process for concrete, measurable results.

Ad tracking pixel inventory & diagnosis

Mapping of all your active advertising pixels and tags. Technical verification of each configured event (PageView, Purchase, AddToCart, Lead...) with sent parameters. Trigger testing on every page and conversion path as part of the media tracking audit.

End-to-end media conversion testing

Simulation of real conversions and verification of reception in each ad manager. Comparison of received data with source data (CRM, back-office). Identification of gaps and conversions lost in transit.

Signal quality analysis

Data quality score per platform: completeness (missing parameters), accuracy (incorrect values), freshness (sending delay), deduplication (duplicate events). Benchmark against each platform's standards.

Quantified media tracking optimization plan

Complete media tracking audit report with each anomaly documented, its cause, its fix and its estimated ROAS impact. Prioritization by potential ROI. Presentation session to walk your media and tech teams through the results.

Why audit your media tracking with ?

We are not just another agency. For your media tracking audit, chillmetrics deploys certified ad measurement experts who mastermedia tracking, attribution, and ad ROI challenges. No middleman project manager, no hollow reports: an actionable media audit, delivered on time. Every engagement includes post-delivery support to ensure measurement accuracy in real conditions.

Certified experts

7+ years of experience

50+ clients served

Post-engagement support included

They trusted us

Our consultants have worked for leading brands

Our team has worked with all types of companies and agencies (marketing, data, tracking) across all verticals (E-commerce, B2B, Tech, Healthcare...) with the same commitment to your data projects.