Articles: attribution

2 articles

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ROASagenciesattribution

Media Agencies: How to Prove Real ROAS to Your Clients

Ad platforms overstate ROAS. Learn how to reconcile data from Meta, Google, and TikTok to present the true return on investment to your clients.

May 11, 2026

attributionanalyticsacquisition

Multi-Touch Attribution in 2026: What Actually Works

Last-click is dead, but alternatives are complex. A practical overview of attribution models that work in 2026: DDA, MER, incrementality testing, MMM, and pragmatic approaches.

May 11, 2026