Articles: analytics

5 articles

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dashboardsBIreporting

Why 80% of Marketing Dashboards Are Useless (And How to Build Yours Right)

80% of marketing dashboards are useless: vanity metrics, stale data, no actions. Here's how to build a dashboard that actually drives decisions.

May 11, 2026

attributionanalyticsacquisition

Multi-Touch Attribution in 2026: What Actually Works

Last-click is dead, but alternatives are complex. A practical overview of attribution models that work in 2026: DDA, MER, incrementality testing, MMM, and pragmatic approaches.

May 11, 2026

trainingGA4analytics

Training Your Team on GA4: What 80+ Professionals Taught Me

Lessons from training 80+ professionals on GA4. Common struggles, methods that work, and mistakes to avoid. Practical analytics training insights.

May 11, 2026

GA4analyticsmigration

Universal Analytics to GA4 Migration: 2 Years Later, What Changed?

Two years after Universal Analytics shut down, what is the real verdict on GA4? What works, what is still painful, and the 5 critical migration mistakes to fix now.

May 11, 2026

analyticsGA4audit

5 GA4 Mistakes That Corrupt All Your Data

81% of GA4 configurations contain critical errors. Misnamed events, missing conversions, absent filters: here's how to fix them.

April 20, 2026