App Tracking: Measure What Actually Matters

A downloaded app is not a used app.

I implement the app tracking setup that gives you full visibility into your users' lifecycle. From engagement metrics (DAU/MAU) and screen flow analysis to conversion tracking, I put the right tools in place so you can improve your UX and grow your revenue.

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The Blind Spots of App Tracking

Uninstalls

Why are users deleting your app? I set up the tracking to correlate uninstalls with specific bugs or friction points in the user journey.

Subscriptions

Tracking subscription renewals is complex because renewals happen server-side on Apple/Google. I handle that reconciliation end-to-end.

Data Sharing

Sending app data to your CRM (Salesforce, HubSpot) so your support team has full context on what a user did before reaching out.

My App Tracking Methodology

KPI Definition

Identifying the metrics that genuinely reflect your app's success.

Analytics Setup

Installing and configuring your analytics platform of choice.

Attribution Configuration

Connecting your tracking to acquisition sources so you know what's driving installs.

Technologies & tools

Multi-platform expertise

Years of Experience

Data & tracking ecosystem

Projects Completed

All company sizes

People Trained

Analytics & tracking

Matomo

Google Analytics

Piano Analytics

Adobe Analytics

etracker

Google Ads

Meta / Facebook Ads

LinkedIn Ads

Bing / Microsoft Ads

Snapchat

TikTok Ads

Pinterest Ads

Google Tag Manager

Commanders Act

Adobe Launch

Tealium

sGTM

Addingwell

Taggrs

Stape

Segment

RudderStack

Didomi

Sirdata

Axeptio

OneTrust

Tarteaucitron

Cookiebot

CookieYes

Looker Studio

Power BI

Qlik

Tableau

AB Tasty

Kameleoon

Optimizely

VWO

Contentsquare

Shopify

WordPress

WooCommerce

PrestaShop

Magento

Webflow

Squarespace

HubSpot

Sellsy

Salesforce

Zapier

Make

Matomo

Google Analytics

Piano Analytics

Adobe Analytics

etracker

Google Ads

Meta / Facebook Ads

LinkedIn Ads

Bing / Microsoft Ads

Snapchat

TikTok Ads

Pinterest Ads

Google Tag Manager

Commanders Act

Adobe Launch

Tealium

sGTM

Addingwell

Taggrs

Stape

Segment

RudderStack

Didomi

Sirdata

Axeptio

OneTrust

Tarteaucitron

Cookiebot

CookieYes

Looker Studio

Power BI

Qlik

Tableau

AB Tasty

Kameleoon

Optimizely

VWO

Contentsquare

Shopify

WordPress

WooCommerce

PrestaShop

Magento

Webflow

Squarespace

HubSpot

Sellsy

Salesforce

Zapier

Make

They trusted us

Our consultants have worked for leading brands

Our team has worked with all types of companies and agencies (marketing, data, tracking) across all verticals (E-commerce, B2B, Tech, Healthcare...) with the same commitment to your data projects.

Auchan

Boulanger

Business & Decision

Crédit Agricole Nord de France

Data Detective

Dim

Disneyland Paris

Equancy

Fleurance Nature

France Télévision Edition numérique

Hanesbrands

Jennyfer

Junto

La Redoute

Leroy Merlin

MGEN

Michelin

Optimal Ways

Playtex

PSA Peugeot Citroën

Showroomprive.com

Wonderbra

Auchan

Boulanger

Business & Decision

Crédit Agricole Nord de France

Data Detective

Dim

Disneyland Paris

Equancy

Fleurance Nature

France Télévision Edition numérique

Hanesbrands

Jennyfer

Junto

La Redoute

Leroy Merlin

MGEN

Michelin

Optimal Ways

Playtex

PSA Peugeot Citroën

Showroomprive.com

Wonderbra

Frequently Asked Questions

Which KPIs should I track for an app? +

Beyond installs, you need to track Cost per Action (CPA), Retention, LTV (Lifetime Value), and average session duration.

Do you handle Hybrid (Webview) tracking? +

Yes. When your app loads web pages inside a Webview, tracking often breaks. I configure the bridge to pass data cleanly between the web layer and the native app.

Can you audit my current SDK implementation? +

Absolutely. I check whether you're on the latest version, that it's initialized correctly, and that it isn't draining battery or consuming excessive data.

Do you work on video games? +

Yes. Gaming tracking has its own specifics — levels, tutorials, virtual currency — and it's an area I know well.

Let's talk about your data challenges

30 minutes to diagnose your data gaps and identify growth levers. No commitment.

Email

contact@chillmetrics.co

Quick Response

We usually respond within 24 hours

Why choose us?

Free audit of your tracking configuration
Custom quote within 48 hours
Tailored support adapted to your needs