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Tracking Consultant: Build a Data Asset That Works for Your Business

Tracking is more than tags — it is the foundation your entire business model rests on.

As a Tracking Consultant, I guide decision-makers through data governance. I design collection architectures (client-side vs. server-side), recommend the right tool stack (Google vs. hybrid), and put quality processes in place.

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The value of a Tracking Consultant

01

Loss of Visibility

Your dashboards no longer reflect what is actually happening. I restore confidence in your numbers.

02

Technical Debt

Years of accumulated scripts slow your site down and introduce security vulnerabilities.

03

Legal Compliance

Navigating GDPR, ePrivacy, and business requirements calls for expert advisory — not guesswork.

My Tracking Consultant methodology

01

Business Immersion

Understanding your business model and your acquisition challenges.

02

Data Architecture

Designing a robust, scalable collection infrastructure (web & server-side).

03

Governance & Training

Establishing processes that sustain data quality over the long term.

Technologies & tools

Multi-platform expertise

0+
Years of Experience

Data & tracking ecosystem

0+
Projects Completed

All company sizes

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People Trained

Analytics & tracking

Matomo
Matomo
Google Analytics
Google Analytics
Piano Analytics
Piano Analytics
Adobe Analytics
Adobe Analytics
etracker
etracker
Google Ads
Google Ads
Meta / Facebook Ads
Meta / Facebook Ads
LinkedIn Ads
LinkedIn Ads
Bing / Microsoft Ads
Bing / Microsoft Ads
Snapchat
Snapchat
TikTok Ads
TikTok Ads
Pinterest Ads
Pinterest Ads
Google Tag Manager
Google Tag Manager
Commanders Act
Commanders Act
Adobe Launch
Adobe Launch
Tealium
Tealium
sGTM
sGTM
Addingwell
Addingwell
Taggrs
Taggrs
Stape
Stape
Segment
Segment
RudderStack
RudderStack
Didomi
Didomi
Sirdata
Sirdata
Axeptio
Axeptio
OneTrust
OneTrust
Tarteaucitron
Tarteaucitron
Cookiebot
Cookiebot
CookieYes
CookieYes
Looker Studio
Looker Studio
Power BI
Power BI
Qlik
Qlik
Tableau
Tableau
AB Tasty
AB Tasty
Kameleoon
Kameleoon
Optimizely
Optimizely
VWO
VWO
Contentsquare
Contentsquare
Shopify
Shopify
WordPress
WordPress
WooCommerce
WooCommerce
PrestaShop
PrestaShop
Magento
Magento
Webflow
Webflow
Squarespace
Squarespace
HubSpot
HubSpot
Sellsy
Sellsy
Salesforce
Salesforce
Zapier
Zapier
Make
Make
Matomo
Matomo
Google Analytics
Google Analytics
Piano Analytics
Piano Analytics
Adobe Analytics
Adobe Analytics
etracker
etracker
Google Ads
Google Ads
Meta / Facebook Ads
Meta / Facebook Ads
LinkedIn Ads
LinkedIn Ads
Bing / Microsoft Ads
Bing / Microsoft Ads
Snapchat
Snapchat
TikTok Ads
TikTok Ads
Pinterest Ads
Pinterest Ads
Google Tag Manager
Google Tag Manager
Commanders Act
Commanders Act
Adobe Launch
Adobe Launch
Tealium
Tealium
sGTM
sGTM
Addingwell
Addingwell
Taggrs
Taggrs
Stape
Stape
Segment
Segment
RudderStack
RudderStack
Didomi
Didomi
Sirdata
Sirdata
Axeptio
Axeptio
OneTrust
OneTrust
Tarteaucitron
Tarteaucitron
Cookiebot
Cookiebot
CookieYes
CookieYes
Looker Studio
Looker Studio
Power BI
Power BI
Qlik
Qlik
Tableau
Tableau
AB Tasty
AB Tasty
Kameleoon
Kameleoon
Optimizely
Optimizely
VWO
VWO
Contentsquare
Contentsquare
Shopify
Shopify
WordPress
WordPress
WooCommerce
WooCommerce
PrestaShop
PrestaShop
Magento
Magento
Webflow
Webflow
Squarespace
Squarespace
HubSpot
HubSpot
Sellsy
Sellsy
Salesforce
Salesforce
Zapier
Zapier
Make
Make

They trusted us

Our consultants have worked for leading brands

Our team has worked with all types of companies and agencies (marketing, data, tracking) across all verticals (E-commerce, B2B, Tech, Healthcare...) with the same commitment to your data projects.

Auchan
Boulanger
Business & Decision
Crédit Agricole Nord de France
Data Detective
Dim
Disneyland Paris
Equancy
Fleurance Nature
France Télévision Edition numérique
Hanesbrands
Jennyfer
Junto
La Redoute
Leroy Merlin
MGEN
Michelin
Optimal Ways
Playtex
PSA Peugeot Citroën
Showroomprive.com
Wonderbra
Auchan
Boulanger
Business & Decision
Crédit Agricole Nord de France
Data Detective
Dim
Disneyland Paris
Equancy
Fleurance Nature
France Télévision Edition numérique
Hanesbrands
Jennyfer
Junto
La Redoute
Leroy Merlin
MGEN
Michelin
Optimal Ways
Playtex
PSA Peugeot Citroën
Showroomprive.com
Wonderbra

Frequently Asked Questions

What is the difference between a freelancer and a tracking consultant? +

The consultant role goes further than implementation: I help you choose the right tech stack, hire your internal data team, and upskill your existing staff.

How does a consulting engagement typically unfold? +

We start with a business immersion phase to understand your objectives, move into a technical audit, and close with the delivery of a prioritized data roadmap.

Do you work on-site? +

I prefer fixed-fee or hybrid engagements, but I can come to your offices for steering committee meetings when needed.

Can you help with tool selection (TMS, Analytics)? +

Yes — I am tool-agnostic. If Google Analytics is not the right fit for your use case (e.g., healthcare, finance), I will steer you toward Piano Analytics or Matomo.

Let's talk about your data challenges

30 minutes to diagnose your data gaps and identify growth levers. No commitment.

Quick Response

We usually respond within 24 hours

Why choose us?

  • Free audit of your tracking configuration
  • Custom quote within 48 hours
  • Tailored support adapted to your needs